CleverX has embarked on a programme that changes lives around the world




SYDNEY, NSW, AUSTRALIA, 21 October 2011: Sydney Australia based CleverX Pty. Ltd. has embarked on a programme that changes lives around the world.

CleverX is now partnering with B1G1 (Buy 1 Give 1) a simple yet powerful way of giving back. Through B1G1, each purchase of a CleverX business product or service now creates its own specific and positive impact.

Already, CleverX have connected their products in amazing ways, from giving children access to clean water, or a proper education, to providing permanent shelter for homeless, reserving land in the Daintree forest, or even a goat to a family in Kenya to secure their income, as well as many other causes.

Paul Lange, Chief Operational Strategist behind the CleverX brand, has been critical for a long time about the way charitable funds are collected, managed, and distributed, and how little effect traditional charity has on the bottom line of those for whom it is intended.

“Imagine what would happen if 100% of the money donated went to the charity for which it was intended and that charity had to comply with strict criteria regarding overhead and fund management; and what if small to medium companies took the decision to give regularly instead of private individuals and big business.  Just imagine the difference and impact these two small shifts would have.  It would impact so many lives in such a positive way. I’m delighted to say that we’ve already had an impact on over 1,000 people.”

Paul Lange said that the experience of being part of B1G1 and giving in this way is manifesting in other ways too. ‘Although our team at CleverX has always been awesome, everyone is even more pumped by the knowledge that every time a client purchases one of our business products or services, something good is done to someone else in the world who needs it the most.’

He goes on to explain that B1G1 gives the business a ‘giving engine’ that allows easy access to over 600 projects across 22 different countries.

“Being a part of B1G1 allows our business to make giving an effortless habit. It’s changing our lives and the lives of people we’ve never met and it’s allowing us to form an even deeper connection with our clients which is something we didn’t expect. With B1G1 we know that we now have another channel through which to make a difference every second, every day and in every way.”

For more information contact CleverX Pty. Ltd. via the contact form on


B1G1 moves giving from an ad-hoc, event-driven model to a very specific transaction-based giving model; a world where every transaction gives back and makes a difference.

B1G1 gives businesses the power to change lives.


CleverX is a business incubator for rapid-growth & fast-track companies (including some start-ups) that have an innovative commercial niche or truly the potential to become the best of breed in their industry. We look for ventures that have the potential for a factor ten (10x) rapid growth. Our mantra is that whatever your mind can conceive, we can help you achieve.

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