Monthly Archives December 2011

Social Business ToolboxI believe that (big) business should be able to reap the rewards of their toil. The greater the toil should equate to the greater the reward … not always so….. either way, the greater the reward the greater the moral and ethical responsibility to give back, pay forward whatever ….. I believe that tax should be a last resort, in fact it is a bad last option; it is a stick, or at least it should be, to bring those less accepting of their responsibility back into line. Regrettably the way taxes work and are implemented is more akin to blanketing an area with napalm rather than a surgical black ops insertion and extraction. In one of his YouTube videos, US television personality and anti-crime activist John Walsh, at first glance, is an OWS (Occupy Wall Street) style chant from a public figure. Perhaps it is not intended that way and he simply wanted to keep the message short or the person who posted it to YouTube edited out the important last bit; who knows? Either way, I believe it is unfair to throw a standard response or solution at an entire demographic. We don’t lock up all Muslims just because some committed terrorist acts (please no comments re Gitmo)! I like the general gist of John’s  message, and I believe he is right about professionals in those areas and more; let’s not forget nurses. They deserve more, they deserve better! In finding a solution however, it’s too easy to appoint blame to one or more demographics and say they caused it, or even if they didn’t they have to bail us out. What would happen if big business were simply taxed more? How much recovery would that really bring about and how many jobs would that really save? It’s not a structural or a strategic solution to a problem that can’t be fixed by what is the equivalent of a bandaid on a broken arm. Yes the nurses, police, and paramedics might be saved but now they would have more work than they could handle, since the same speech maintains that civil unrest is caused through poverty … I tend to agree that poverty is a contributing factor … but to draw a direct immediate connection between layoffs one week and crime spikes the next as a response is a bit left field for me. As a result of higher taxes and less profits (some of) the (big) business will have a difficult time keeping all of their people employed, so now, according to the speech, because of increased unemployment there will be increased crime; and one can imagine that by extension there will be more need for medical professionals as there will be increased stabbings and other attacks and undoubtedly there will be a load more people stressed out of their brains with the accompanying conditions or side-effects ranging from depression to attempted suicide. For me, I believe the solution to many of these problems lies in entrepreneurialism and small to medium business with governments enabling them to create jobs, and governments working with (if necessary forcing) the central banks to create the fiscal environment that incentivises business and people alike to increase spending. A few days ago my brother-in-law commented to my wife about how the unemployment level in the Netherlands was becoming extremely bad. OK. Between you and me the rate of unemployment as of November 2011 is 4.9% and thus only half the European Union as a whole of 9.8% (Reference: Certainly the Netherlands as a country has known worse times, but it is a stark contrast to the levels of 10 years prior which were almost half this…. ahhhhh the golden years!!! Nonetheless the effects of unemployment are (or should be) clear, especially in countries that have such luxurious social security systems as the Netherlands and Germany (I just know I am going to be in trouble with some people for that comment). The more unemployed there are, the less taxes are being collected and the more monies are leaving the state coffers. The general feeling in the community is one of low energy and people as a whole aren’t enthusiastic about spending what little they have which has a knock on effect with other businesses that suffer and eventually have to lay off more staff. Now more than ever we need visionary leaders in politics and business to chart a course that will enable the economies of the world to be steered commercially back to prosperity! Business is the answer, not governments. Governments now more than ever need to step out of the way of business and be supportive rather than obstructive. Something they should have been doing from the start. Business owners also need to realise their responsibility in the rebuilding of our economies and work both commercially and socially in delivering their products and services. I welcome your thoughts!   Link to this post!
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Categories: Business, Business Building, Business Opportunity, Business Services, Commercially Driven, Entrepreneur, Inspirational, Leadership, Money & Finance, Service, Service & Value, Social Business, Social Responsibility, Socially Focused, Strategy, Supportive Government, Value, and Visionary Leadership.

Choosing a Name for Your BusinessOne of the most important decisions when starting a new business is choosing a name. Whether it says exactly what you do, or is one of those made up names, it is ultimately how people will remember you, refer people to you, talk about you at parties, business functions, and networking events. In addition to traditional considerations such as trademarks and proximity to other names, in the Internet age, serious consideration needs to be given to whether or not the name will be available with your preferred generic top-level domain (gTLD) e.g. .com,, .nl, .de, et al. As most people will know trying to match a generic name using dictionary terms and a serious gTLD is often like playing the lottery. So it begs the question, is it better to invent a new name that no one has ever heard or would you be better off using a name that describes what you do? The simple answer is that it really depends on what you wish to achieve in and with the business. The two schools of thought on the subject go like this. Made up names are the strongest in terms of possible domain name registration with a serious gTLD and in terms of being able to protect yourself with a trademark. In this regard think Google, eBay, PayPal, Twitter, Facebook; no Facebook was not a real word before Mark Zuckerberg and his friends popped a few jolt colas and pizzas on night at uni. A word of caution though, although these types of names are easier to protect they do not tell your target market what it is you do or the types of goods and/or services you provide. The result can be a higher marketing budget requirement as you seek to establish brand recognition in your niche. Names that describe what you do provide immediate identification in the mind of the consumer as to what the brand is about (e.g. EAST SYDNEY THAI). The downside of this however is that domain names are rarely available and establishing a trademark may be next to impossible. Unless of course you are clever and do what the Bavarian Hospitality Group did in Australia, namely they trademarked “Pure Bier™”!! Yeh! I know what you are thinking. You can just see some blokes sitting around a table with a Maß of Munich Helles thinking let’s try to trademark “Pure Beer” … at the time I believe Cadbury was fighting what proved to be a losing battle over obtaining a trademark for the colour purple, or at least the shade of purple they use. Then, our German friends, realising that this was probably too much trying to come the raw prawn and at the same time also realising how thoroughly ridiculous the Australian public service is they decided to add the German spelling to one word!! Hey presto, we have a trademark of an otherwise near impossible phrase to trademark! …und bedankt! But back to our friends with the Thai restaurant. Imagine someone opened up shop around the corner, down the road, or across town and called themselves SYDNEY EASTERN THAI. If one could obtain a trademark then it would be difficult to stop the other obtaining a trademark. In terms of domain names and being found, they will both be competing heavily for the same space as the Search Engine Optimisation (SEO) and Search Engine Ranking (SER) work they would perform for each would probably be very similar; and SER & SEO work and the cost thereof is a whole different discussion. Whichever way you go give the name of your business due consideration. If you intend to run anything more than a local operation with customers coming only from a five kilometre radius then the name and the further implications of that name in terms of domains, trademarks, SER, SEO etc must play a role in the decision you reach. Link to this post!
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Categories: Business Building, Business Services, communications, Domain Names, Entrepreneur, gTLD, Marketing, and Trademark.

PRESS RELEASE FOR IMMEDIATE RELEASE   SYDNEY, NSW, AUSTRALIA, 21 October 2011: Sydney Australia based CleverX Pty. Ltd. has embarked on a programme that changes lives around the world. CleverX is now partnering with B1G1 (Buy 1 Give 1) a simple yet powerful way of giving back. Through B1G1, each purchase of a CleverX business product or service now creates its own specific and positive impact. Already, CleverX have connected their products in amazing ways, from giving children access to clean water, or a proper education, to providing permanent shelter for homeless, reserving land in the Daintree forest, or even a goat to a family in Kenya to secure their income, as well as many other causes. Paul Lange, Chief Operational Strategist behind the CleverX brand, has been critical for a long time about the way charitable funds are collected, managed, and distributed, and how little effect traditional charity has on the bottom line of those for whom it is intended. “Imagine what would happen if 100% of the money donated went to the charity for which it was intended and that charity had to comply with strict criteria regarding overhead and fund management; and what if small to medium companies took the decision to give regularly instead of private individuals and big business.  Just imagine the difference and impact these two small shifts would have.  It would impact so many lives in such a positive way. I’m delighted to say that we’ve already had an impact on over 1,000 people.” Paul Lange said that the experience of being part of B1G1 and giving in this way is manifesting in other ways too. ‘Although our team at CleverX has always been awesome, everyone is even more pumped by the knowledge that every time a client purchases one of our business products
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Categories: Press Releases.